This post is a bit late too, sorry!
On Dec 24th Xie Tian Xiao (incidentally also from Shandong for those keeping tally) gave his fans a memorable Christmas Eve, coinciding with the release of his new EP Chinese Zither Reggae Vol 1, with four new songs. XTX, who started off grunge, influenced by Bob Marley later became fascinated with reggae, and incorporated it into his latter albums. In this new EP he blended in zither instruments like the Gu Qin to create a style of “Chinese reggae”. A full album of “Chinese Zither Reggae” is in the works to be released later.
What’s particularly interesting to note besides the fact that XTX is attempting to create a new genre with Chinese reggae, is that Thirteen Month Records CEO came out and thanked the company of “Three Kingdoms Kill”, a video game. It seems Thirteenth Month Records is following the uniquely Chinese entertainment trend of teaming up with the lucrative video game industry to bring rock to more fans. “Three Kingdoms Kill” has issued a special version with the XTX EP. The partnership is estimated to bring in 10,000 more in sales for the album.
The concert also included guests also under the Thirteen Month Record Label, like the folk group, Shan Ren Yue Dui, which has received much media attention, from going on shows like “Jie Jie Gao Sheng” and “Happy Camp”.
You can see his cover images for his album, whose design were praised by fans. The CD was mastered by Sterling Sound whose done work for Michael Jackson, and Def Leppard.
Vid thanks to fountainpark723
If anyone understands the whole bit about teaming up with Three Kingdoms Kill better, please explain. I don’t understand the video game industry in China/elsewhere at all, but it seems every medium, particularly television, have partnered with various video games in China to reach more consumer. It’s quite odd, but it seems to be a successful marketing tool. Xie Tiao Xiao explained it a bit more in his douban.